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2025-12-28 • PureBuild • 2 min read

The Price of Your Time

Why high earners often fail as founders, and how to rigorously calculate your opportunity cost.

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Opportunity Cost

The biggest cost of a startup is not server fees or office rent. It is the salary you foregone by not taking a job at Big Tech.

If you can earn $200k/year at a stable job, and you start a company that makes $0 for two years, your startup has effectively cost you $400k.

The "Ramen Profitable" Trap

Founders often celebrate being "Ramen Profitable" (earning just enough to cover basic living expenses). This is a delusion.

If you are earning $30k/year from your startup but could earn $200k/year elsewhere, you are subsidizing your business with $170k/year of your own potential capital. You are your own VC, and you are making a bad investment.

Expected Value (EV)

To make a rational decision, you must calculate the Expected Value.

EV = (Probability of Success * Payoff) - (Cost of Failure)

For a startup:

  • Probability of Success: ~1% (for Unicorn status)
  • Payoff: $10M+
  • Cost: 5 years of lost wages ($1M+)

Most founders overestimate the probability of success and underestimate the cost of lost wages.

Compound Growth of Career Capital

When you step out of the workforce, you also pause your "Career CAGR" (Compound Annual Growth Rate). You miss promotions, network effects, and skill specialization in a corporate environment. However, you gain "Founder Skills"—generalist chaos management.

You must weigh if the Founder Skills are valuable enough to offset the loss of Specialist Skills.

Use the Hourly Rate Calculator to see what your grueling 80-hour weeks actually amount to on a per-hour basis. It is often less than minimum wage. Awareness is the first step to fixing it.

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