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For SaaS Founders

SaaS Metrics
Made Simple

Calculate the metrics that matter: MRR, ARR, churn, LTV:CAC, and more. Know your numbers before every investor meeting.

Calculate Unit EconomicsView Benchmarks

SaaS Metrics That Matter

MRR/ARR

Track growth rate

Monthly and annual recurring revenue

Churn

<3% monthly for SMB

Revenue and customer churn rates

NRR

>100% is goal

Net revenue retention

LTV:CAC

>3:1 is healthy

Lifetime value to acquisition cost ratio

CAC Payback

<18 months

Months to recover acquisition cost

Rule of 40

≥40%

Growth rate + profit margin

Essential SaaS Calculators

Free tools built for subscription businesses

Unit Economics Calculator

Calculate LTV:CAC ratio, payback period, and magic number. The metrics investors care about most.

LTV:CACCAC PaybackMagic Number

Dilution Simulator

Model how funding rounds affect your ownership. Plan your cap table through Series A and beyond.

Ownership %Round ModelingOption Pool

Runway Calculator

Track burn rate and forecast when you'll need to raise. Critical for SaaS companies scaling ahead of revenue.

Burn RateRunwayCash Projection

Viral Coefficient Calculator

Calculate K-factor and model viral loops. See if your growth is self-sustaining.

K-FactorViral LoopGrowth Rate

SaaS Guides & Benchmarks

SaaS Benchmarks 2025

Current metrics by stage

ARR vs MRR Guide

Revenue metrics explained

Churn Rate Analysis

Calculate and reduce churn

Unit Economics Magic Number

The metric that matters

SaaS Pricing Strategy

Pricing models and tactics

Know Your Numbers

The best SaaS founders can recite their metrics from memory. Use these tools to stay sharp.

View All Tools